Istanbul– June 16, 2025 — SEED.Photo, the visionary platform dedicated to protecting digital creativity through blockchain innovation, is proud to announce the launch of two groundbreaking metaverse initiatives: Lens Legacy and Pixel of Horizon — both developed within The Sandbox. Spearheaded by Alex Atashkar, Co-Founder of SEED.Photo, these immersive experiences represent a bold leap into the future of photography, where history, art, and technology converge in a gamified, interactive environment.
“Alex Atashkar has always pushed the boundaries of what’s possible in digital art,” said Jad Zeid, Head of Marketing at SEED.Photo. “These initiatives demonstrate dedication to innovation and to preserving culture through engaging, interactive experiences.”
Lens Legacy, developed by SEED.Photo in partnership with Metatheory, is a first-of-its-kind virtual exhibition designed to celebrate the rich history and evolution of photography. Set in a fully explorable metaverse space, visitors can journey through iconic moments, legendary photographers, and revolutionary cameras that shaped the visual language of our world. The experience combines storytelling, historical archives, and gamified elements to make education engaging for users of all ages.
“We created Lens Legacy not just to showcase photography’s past, but to preserve its soul in a digital world,” said Alex Atashkar, Co-Founder of SEED.Photo. “Our goal is to make cultural preservation interactive, accessible, and permanent within the metaverse.”
Complementing this initiative is Pixel of Horizon, a dynamic NFT photography gallery also built by SEED.Photo in The Sandbox. This virtual space is designed to elevate the work of digital photographers by offering a platform where art collectors, curators, and fans can view and interact with NFT photography in real time. Integrated with blockchain technology, Pixel of Horizon ensures authenticity, transparency, and traceability, enabling artists to protect their work and collectors to invest with confidence.
“Pixel of Horizon allows creators to showcase their work in an environment that respects and verifies originality,” added Alex Atashkar. “In a world increasingly flooded with digital content, giving artists a trusted stage to exhibit their vision is more important than ever.”
Together, Lens Legacy and Pixel of Horizon expand SEED.Photo’s mission to defend and celebrate digital truth. These experiences not only highlight the evolution of photography but also set new standards for how art is shared, valued, and preserved in Web3 environments.
“Our vision at SEED.Photo is about more than technology,” concluded Alex Atashkar. “It’s about empowering creators, honoring heritage, and shaping a future where authenticity thrives—both on and off the blockchain.”
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E-mail: marketing@seed.photo
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Website: https://seed.photo/
Source: SEED.Photo
